Streamlined access to these resources helps ensure a consistent, global brand experience.

вЂњWe created a portal that lives on our company intranet site that has all of our letterhead, our PowerPoint templates, the logos, and the brand guidelines to make sure everyone has access to these core assets.вЂќ вЂњWe just developed brand guidelines for Alliance as our parent company and then all five brands underneath,вЂќ said Nick. The Collective is now the companyвЂ™s central source of truth for current, brand-approved content, as well as their brand guidelines. вЂњWe have users in South America, North America, Europe, Asia.this works as a platform across the globe for all of our international partners.вЂќ Image requests that used to be routed through NickвЂ™s team - and often take days to fulfill - have been eliminated. With the Collective, Alliance is able to give remote teams, distributors, partner agencies, and other stakeholders across the globe access to the content they need. вЂњIвЂ™m 100% confident we went with Widen for the right reasons.вЂќ вЂњThe customer service has been terrific.вЂќ вЂњJust to be able to message them with a quick question has been super helpful,вЂќ he shared. TheyвЂ™ve also used the support resources on the Widen website, including the chat feature. They had a coach, and we met every week or a couple times a week to make sure we planned properly,вЂќ said Nick. вЂњWith Widen, they had a structured onboarding process. It creates time-saving efficiencies and helps ensure a consistent, up-to-date brand presence across digital touchpoints.Д«ecause Alliance was disappointed with the minimal implementation and technology support from their previous DAM provider, customer service was a top priority in their search for a new vendor. This strategy is known as COPE, or create once, publish everywhere, and allows Alliance to publish assets across multiple websites and channels by maintaining a connection with the master file in the Collective. Same with our literature.вЂќ If a new version of an asset is uploaded to the Collective, itвЂ™s automatically updated everywhere itвЂ™s embedded on the web. вЂњEvery image thatвЂ™s on our website, itвЂ™s not hosted by the website but.on the DAM, and published out. They built roughly 20 portals to organize this content by brand, market segment, and location, and linked them to their company extranet.ДЄlliance uses embed codes for assets in the Collective to streamline how they publish content online. вЂњAnd Portals was the obvious choice for that.вЂќ With portals, their partners have easy access to curated groups of current project images, location images, and logos. вЂњWe knew we needed to serve our distribution network in a better way,вЂќ Nick shared. вЂњWe had researched five other DAM providers and went through the demos and everything, and Widen came out as the clear winner,вЂќ Nick shared. Give all stakeholders self-serve access to the content they need SolutionДЄlliance knew they needed a system with advanced content management functionality - including search and sharing tools, upload options, data analytics, and security features - that could scale with their business growth. Provide access to assets from anywhere in the world, anytimeД®nsure only on-brand content is used at every customer touchpoint вЂњBeing a global company, we had to be compliant with the EUвЂ™s GDPR rule.вЂќ So they began a search for a new DAM solution. вЂњThe straw that broke the camelвЂ™s back was GDPR actually,вЂќ said Nick. In addition, this platformвЂ™s security infrastructure didnвЂ™t align with requirements in the General Data Protection Regulation (GDPR).

Their Creative Services Leader, Nick Polcyn, shared, вЂњIt was slow, and it didnвЂ™t work in different time zones properly.вЂќ He said that the search features and upload tools were so limited, that вЂњyou would finish a project and you wouldnвЂ™t want to upload it to the DAM. Their previous digital asset management (DAM) system lacked the functionality needed to power their global content operations. The marketing team at Alliance Laundry Systems supports a range of international departments and distribution partners.

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